Qubus Hotel plans to introduce a new hotel brand to the Polish market. Although few details are being disclosed at this stage, the company revealed the first hotel under the new brand will be delivered in the city of Żory. “The city alone was selected due to its good location, diverse market and the impressive number of potential consumers of hotel services,” said Artur Hajduk, head of Qubus Hotel. According to Hajduk, good road infrastructure, the concentration of companies within the manufacturing sector and the airport all factored into the company’s decision. “However, the competition in the hotel sector is growing in this region,” he added.