PZU insurer spent PLN 25m on a new logo, that’s expected to refresh the brand’s image. The company went public last year with information about the rebranding, though it presented its new logo only yesterday, while celebrating its second year on the Warsaw Stock Exchange. ”The new logo is intended to reflect the changes in the company and its strategy,” said Andrzej Klasyk, PZU’s chief. ”It is expected to help to fight against the old stereotypes,” he adds.
