BNP Paribas Real Estate is gearing up for a battle for a bigger chunk of market share, though it realizes this means it must come at the expense of CBRE, Jones Lang LaSalle, Cushman & Wakefield and DTZ. “The range of our services is much wider than our competitors,” claims Phillipe Mer, BNP Paribas chief in Poland, pointing out that a large lender, well-recognized in Poland, stands behind the new company. BNP Paribas bank is an umbrella for its real estate arm investments.
