Construction, decoration and gardening retailer Leroy Merlin, part of the Adeo group, has completed the refurbishment of the Colosseum unit, the first store to open in Romania. The unit now has around 15,000 sqm compared to 16,500 in 2011, an improved product range and more employees. The French Leroy Merlin is counting on a new, smaller store format with an improved offer and more employees to boost sales, which are expected to grow by 15-20 percent next year, as customer numbers increase by 10-15 percent.
“Our ambition is to make Leroy Merlin Colosseum the preferred destination for Bucharest residents for their DIY projects, alongside the other Leroy Merlin stores in the capital. In order to support the new operations and services offered in the store, we have hired additional staff and invested in developing the skills of our colleagues to adapt to new market requirements, but also to maintain our commitment to offer the lowest price every day. Always data-driven, we are attentive to the needs of our customers and determined to act accordingly,” said Mathieu Bauduin, CEO Leroy Merlin Romania.
Source: Economica.net
