Sfinks Polska has adopted the Sfinks Polska Group Strategy for 2024-2029, which assumes, among other things, a systematic increase in the value of shares, building a strong foundation for further long-term development of the Group and paying dividends to shareholders once the company’s capitals are rebuilt. The aforementioned strategic goals are to be achieved by improving the Group’s balance sheet structure, improving the Group’s profitability and developing a flexible organization capable of adapting and taking advantage of opportunities arising from changes in the environment.
Among other things, the strategy includes increasing sales potential by doubling the number of restaurants, reaching 1.5 million participants in the Aperitif loyalty program and franchising abroad.
Increasing sales potential – doubling the number of restaurants
– Developing the chain in the franchise model
– Using the SPHINX brand as an umbrella brand (SPHINX Sport Bar, The Burgers by SPHINX)
– focusing network development activities on concepts with lower CAPEX and lower operating costs
– taking advantage of ongoing changes in the environment to acquire premises on attractive terms for future franchisees
– attracting franchisees from among restaurant operators, the company announced.
The 1.5 million participants in the Aperitif loyalty program are to be achieved by developing a promotional offer for program participants, automating program management – increasing the efficiency of operations, including external partners in the program and enabling sales in the delivery channel.
On the other hand, in the area of foreign franchising, the Sfinks Polska Group plans to develop overseas based on masterfranchise or franchise agreements through its subsidiary SPHINX Restaurants.
In addition, the strategy takes into account changes in the structure of the capital group, including:
– conversion of the majority of establishments to the franchise model
– cooperation with external restaurant chains, in selected business areas such as purchasing, IT, etc.
– support for the development of smaller food service chains with the Group’s capital share of up to 25% maximum, such as WOOK, META, the company announced.
“Financing for the development will come from the Group’s earned cash and from the franchisees’ funds,” the company said.
For the above purpose, the Group intends to:
– improve the Group’s profitability
– convert part of its own restaurant chain to the franchise model
– implement a model for obtaining investment financing by franchisees
– reduce the share of involvement of franchisees’ funds in financing investments through greater use of “fit out”.
In terms of sales volume and number of restaurants, Sfinks is the largest casual dining chain in Poland. At the same time, Sfinks Polska is the third largest restaurant company in Poland in terms of revenue. The company has been listed on the Warsaw Stock Exchange since 2006.
Source: Sphinx and ISBnews
