Poles drank almost 10 million litres of prosecco sparkling wine in the last 12 months (July 2022 – June 2023), up 750,000 litres year-on-year (8%), while spending increased by 17%, according to NielsenIQ data provided by Henkell Freixenet Polska.
The growth of the sparkling wine market, in particular prosecco, is not only a Polish speciality, as the trend continues in many countries, and in times of inflation Italian bubbly is doing well, the release said, pointing to the latest NielsenIQ data [Retail Trade Panel, Whole Poland as sum of markets: hypermarkets, supermarkets, discounters, large, medium and small grocery shops, kiosks, petrol stations, Retail Panel, sales volume, period VII 2022 – VI 2023, category: Prosecco].
“In the face of double-digit inflation, i.e. at a time when consumers are forced to rationalise their spending to manage their household budgets, ‘pleasure’ categories such as alcohol, among others, are being crossed off shopping lists first. Prosecco, however, is resisting these trends. Not only did we spend more on the Italian bubbly (+17%), but we also bought more of it (+8%). We drank almost 10 million litres of it over the past year, 750,000 litres more than the year before,” said client business partner at NielsenIQ Anna Wagner.
“Until recently, the popping of the cork, so characteristic of sparkling wines, was reserved only for New Year’s Eve. Today, sparkling wines are basically a year-round phenomenon, and it all started with the revolution brought to us by prosecco. It changed the perception of sparkling wines. Today, with prosecco at the forefront, they accompany us on almost every occasion, regardless of the season or the weather. In fact, prosecco has become an everyday wine. In addition, the ever-growing trend of bartender mixology has made cocktails based on sparkling wine, such as the Hugo, Bellini or Mimosa, extremely popular,” added Henkell Freixenet Polska wine market expert Tomasz Potrzebowski.
Prosecco is an appellation (name of controlled origin) reserved for sparkling wines produced in Veneto and Friuli Venezia Giulia in northern Italy. The main, but not the only, grape varietal allowed in prosecco production is Glera. Everything is done using the Charmat method – unlike the Champagne method, the second fermentation does not take place in the bottle, but in pressurised tanks.
Source: NielsenIQ and ISBnews
