InterContinental enters Romania with a new exclusive hotel brand

12 July 2023

The InterContinental hotel group enters Romania with the Indigo brand, placing under this brand the Dacia hotel in Satu Mare, inaugurated in 1902. The hotel became the property of a Hungarian company in 2018.

Hotel Indigo Satu Mare will be launched in 2025, through a franchise agreement, to be managed by the Hungarian operator Hotel & More. The agreement was signed with Dacia SRL, a subsidiary of the Hungarian company Manevi ZRT.

On the local market, the InterContinental group has another hotel under development under the Crowne Plaza brand – Crowne Plaza Constanța Mamaia Beach – and owns three more properties: Intercontinental Athénée Palace Bucharest, Crowne Plaza Bucharest and Holiday Inn Bucharest-Times.

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