Food Fyrtel is the first original food hall by shopping center developer and manager Apsys Polska. The first year-round food concept of this type in the Wielkopolska region is not only a space of completely new experiences for the residents of Poznań and the region, but also an important step in the company’s development and the realization of its strategic goals.
The company chose its own investment, Posnania, which is the largest regional center in Wielkopolska, as the place for the debut of the new concept. However, unlike traditional food courts, which are an integral part of shopping malls, Food Fyrtel functions as a fully independent space. It is distinguished not only by its individual style and character, manifested in the interior design and distinctive architectural details, maintained in an urban style, but also by its independent infrastructure, allowing it to function outside of the mall’s working hours. Food Fyrtel is a vibrant social center with an offer of original gastronomic initiatives that encourages the discovery of new flavors, celebrates food culture, provides valuable entertainment and integrates the local community.
The character of the new investment is fully reflected in its name – it is a metropolitan food hall concept gaining in popularity, but firmly rooted in local realities: a fyrtel is, in the Poznań dialect, a part of the city, a neighborhood, a close vicinity. That’s why Food Fyrtel’s offer is dominated by local gastronomic initiatives, growing out of street food and food truck culture, which in the space of Poznan’s first food hall are developing in a new, year-round, stationary formula.
“The opening of Food Fyrtl is an extremely important step in the development of Apsys, in line with the company’s philosophy. Our goal is to change cities for the better and make the lives of their residents more beautiful. We treat every investment as a commitment to cities and communities, to which we want to create new opportunities for development, in line with their needs and unique character. Apsys’ first food hall, an original, pioneering place on the Wielkopolska market for culinary experiences, meetings and valuable entertainment, and at the same time a space enabling local entrepreneurs to develop, fully realizes these ambitions,” says Benoit Charles, CEO of Apsys Poland.
