The technology company 2Performant, the leader of the affiliate marketing market in Romania, has reported RON 5.7 million in turnover for the year 2021, 27 percent more compared to 2020 and exceeding the initial forecast. Last year, 2Performant generated over 1 percent of the Romanian e-commerce market, brokering sales for the online stores operating on its affiliate marketing platform amounting to EUR 73.1 million out of a total of EUR 6.5 billion, as estimated by GPeC for the Romanian e-commerce market.
“We have ended the year 2021 with financial results confirming that we can grow at a faster pace than the Romanian e-commerce market, which had an estimated growth of about 15 percent last year. We have achieved this through operational excellence, consulting with top users, data analysis, the business support department created last year, financial support for valuable affiliate projects, marketing within the user ecosystem, and overall improvements to internal processes. We have achieved all this in parallel with the development of our foreign markets’ expansion approach and with our first year as an issuer on the Bucharest Stock Exchange. This is the basis for even faster growth in 2022, along with the acquisition of new users, both online stores and affiliates.”, said Dorin Boerescu, 2Performant CEO.
