The footfall of shops in shopping centers in January 2022 decreased by 54% compared to January 2019 and by 61% compared to January last year, the Association of Polish Trade and Service Employers (ZPPHiU) reported .
The results of January are depressing. It was a very poor month for the vast majority of companies affiliated to ZPPHiU. As compared to January 2019, the average decrease in the number of visits to galleries in Poland was -54% and the decrease in the number of individual customers was -52%. in 2021, the decrease in the number of visits was -61%, and the decrease in unique customers -60%. The obvious consequence is the decrease in turnover and profitability of maintaining outlets in shopping centers. , many locations lose their business sense, according to the report.
The peak of the fifth coronavirus wave consolidates changes in the area of consumer habits. Customers of shopping centers come back to them almost exclusively for specific targeted purchases, thus reducing the time spent in retail spaces to a minimum. Often it is a visit only to pick up a shipment ordered online, i.e. as a result of direct actions of commercial companies. Shopping centers have still not found a way to convince customers that it is worth shopping again as before the pandemic, it also reported.
The Association of Polish Trade and Service Employers unites over 150 companies that employ over 200,000 employees.
Source: ZPPHiU and ISBnews
