The investment groups KKCG and Rockaway, together with Jan Galgonk, have established the Mind2Flo consulting group. The group consists of two separate divisions focused on media and technology. The media division under the Mindsquared brand is controlled by KKCG, and Rockaway Capital has a majority stake in the technology division called Flo. The Mind2Flo group will be under the leadership of the team of founder and CEO Jan Galgonko, it was announced in a joint statement.
The agreement includes the merger of several existing companies. The digital agency MediaSentics has merged with the media agency MMC from the KKCG group under the new brand Mindsquared. This is 100 percent controlled by KKCG.
“This strategic combination of marketing and technology services means a significant strengthening of our position in this segment. The goal is to make Mind2Flo a strong group that will become a strong international player in the field thanks to unique know-how and capabilities from both areas,” said KKCG founder Karel Komárek. .
Flo’s technology division will be created by merging the data consulting agency Base Consulting, the specialized agency Newsjacking and the development company NetDirect, in which Rockaway Capital completed the purchase of a 100% stake from previous shareholders earlier this year. Rockaway holds a majority stake in the technology division, with Galgonk holding a minority stake.
“Rockaway Capital’s long-term goal is to digitize traditional industries, including the media. Our participation in the Mind2Flo Group has made perfect sense from the beginning. I believe that the inclusion of NetDirect in Flo’s technology division creates a unique consulting service. a combination of media and technological expertise that has been lacking in the regional market so far,” added Jakub Havrlant, founder and CEO of Rockaway Capital.
Together, Mind2Flo is made up of more than 150 media, data, marketing and technology specialists. The managers have the task of building a strong consulting and business team, unifying and strengthening the portfolio of services and preparing the group for foreign expansion. The goal of the strategic merger is to create the basis of a new-type consulting group that will offer all key marketing and technology services comprehensively under one roof, the companies said.
Source: CTK
