Over 70% of consumers are planning to stay with the new shopping habits, even after the pandemic, according to the analysis of the “E-shopper Barometer 2020” prepared by dpdgroup.
In the past year, consumers more often than before turned to smaller or newly established e-stores and eagerly chose local and national brands. Although trusted platforms still had a huge share in their purchases, as shown by the ‘E-shopper Barometer 2020’ analysis, 39 % of e-shoppers discovered one or more online stores during the pandemic, and as many as 29% of consumers chose previously unknown, smaller retailers Higher willingness to explore new sources of e-shopping is an opportunity for new entrepreneurs and stores that operate only in brick-and-mortar stores. According to the results of the study, almost 9 out of 10 people worldwide intend to spend money on previously unknown internet platforms in the future.
Due to limitations in traditional trade, customers became interested in online purchases of basic necessities. They bought not only chemicals and cosmetics, but also turned their attention to food purchases. As indicated in the analysis of the “E-shopper Barometer 2020”, between March and December, grocery stores recorded a 95% increase in online transactions.
“Despite fears and natural barriers when public health is at risk, many consumers have decided to fill the virtual shopping cart with groceries. This poses new challenges not only for online stores, which must ensure the right quality and quantity of products, but also for the logistics industry with a safe and effective task. We have been observing this trend for some time at DPD Polska, which is why at the end of last year we decided to enrich our offer with the DPD Food service “- according to Rafał Nawłoka, the president of DPD Polska.
DPDgroup analysis “E-shopper Barometer 2020” was created on the basis of data from previous DPDgroup E-shopper Barometer reports and external sources.
DPD Polska is part of DPDgroup, the second largest international courier network in Europe. 7 thousand. couriers. The company has a network of over 2.6 thousand. Pickup and drop-off points and city branches.
Source: dpdgroup and ISBnews
