Coffee maker JDE Peet’s, the parent company of Douwe Egberts, debuted on the Amsterdam Stock Exchange with a share increase of 13 percent. The company’s current valuation is now estimated at €15.6bn. The company sold €700m worth of new shares, funds it will use to pay off debts. Existing shareholders Acorn and Mondelez sold an additional €1.55bn in shares. The pandemic has been forced to change its marketing strategy and attracted investors such as Quantam Partners and Fidelity Management and Research.
