Starbucks has opened its first store in Serbia, as the Polish F&B operator that controls the brand, AmRest Holdings made the logical choice of Belgrade for its debut. The restaurant is located at Rajiceva Shopping Mall in the city center, offering a total of 104 seats (including 41 on an outdoor terrace) in the 175 sqm restaurant. Serbia of the former Yugoslavia nations to see the arrival of a Starbucks, though the brand is already present in Bulgaria and Romania.
