Davor Milicevic is investing €10m into the Beohemija detergent factory, which he bought last spring for €27m. The injection will go toward upgrading the production process and stabilizing operations. Milicevic, though his company Preston, bought this bankrupt detergent factory, located in the Serbian city of Zrenjanin. The factory exports its products to 15 countries and has organized distribution in seven. Milicevic is aiming to increase the company’s market share by offering new detergents.
