András Kubicskó becomes the new CEO of McCann Erickson, replacing Zsolt Záprel on the post. McCann Erickson is the Hungarian subsidiary of McCann Worldgroup, a global marketing communications networks. Zsolt Záprel had been CEO since 2007, having worked with British American Tobacco and being Vice marketing CEO of the telecommunications company, T-Online. András Kibicskó has been the client relationship manager of McCann and was also responsible for company development strategies. The agency has recently won Coca Cola’s digital lead agency award was chosen as global partner of Chevrolet and was appointed to do HBO’s new campaign.
