The average value of a shopping basket increased by 0.79% y/y to PLN 297.42 in May, according to data from ASM Sales Force Agency. Last month, daily grocery shopping increased by just over PLN 2 y/y and m/m.
Price increases were recorded in as many as eight chains, while in the remaining five chains the prices of the surveyed products were lower than in April this year. In addition, in eight chains the average basket prices were more than PLN 300. The largest increase in the average price of a shopping basket took place in the Auchan chain (7.93%), while the largest decrease took place in Intermarché shops (3.31%). In annual terms, an increase in the prices of the surveyed products was observed in 8 out of 13 analysed chains. The highest increase in basket prices was recorded, as in the previous month, in the Lidl chain, where the average basket price in May 2024 was higher by as much as PLN 74.59 than in 2023, i.e. by 29.90%. In contrast, price decreases were observed in the shops: Kaufland (7.33%), Selgros Cash &Carry (6.23%), E.Leclerc (5.53%), Dino (1.47%) and Biedronka (1.11%). The average value of the shopping basket increased year-on-year by just 0.79% from PLN 295.10 in May 2023 to PLN 297.42 in May 2024, according to the report.
The difference between the cheapest and most expensive basket in May 2024 was 148.51 zł, which is 31.25 zł lower than in April this year, it also stated.
Analysing the basket based on the lowest prices of products reported among all locations of the surveyed chains, we could pay PLN 215.17 (PLN 22.30 more than in April this year), while assuming the highest prices – PLN 363.68 (PLN 8.95 less than in April this year), it was reported.
Among the traditional chain categories, the cheapest shopping could be done in hypermarkets – PLN 288.23.
“However, in the juxtaposition of sales channels, the highest average prices of the surveyed products in the shopping basket were recorded in dark shops – PLN 348.41. On the other hand, the cheapest shopping (PLN 297.42) could be done in traditional shops, i.e. chains with stationary sales,” ASM SFA reported.
Among the selected 40 products, 4 out of 10 analysed product categories became more expensive in May 2024 compared to 2023: beverages, dry goods, stimulants and beer and confectionery. Year-on-year decreases were recorded in fat products (20.97%), frozen foods (2.84%), dairy (1.01%), additives (0.55%), household chemicals and cosmetics (0.24%) and meat, cold cuts and fish (0.17%).
For minimum product prices in May this year, the leader was Biedronka, which offered 19 products at minimum prices. This was followed by Auchan with 10 products with the lowest prices and then Kaufland (8 products) and Dino (3 products). The Aldi and Netto chains each had 2 of the cheapest products and the E.Leclerc and Selgros Cash & Carry shops each had 1 product at minimum prices out of 40 analysed, the report it pointed out.
“This year’s spring in the largest retail chains is marked by price stabilisation. This does not mean that it is cheap, but prices are changing slightly compared to our previous surveys. In May, compared to April, the increase was less than 1 per cent, and it was similar in the year-on-year comparison. Our analysis also shows that prices increased in 8 out of 13 chains surveyed. In our opinion, we are now seeing some price calming in the major retail chains. Currently, retailers are trying to attract customers’ attention with special campaigns related to the Euro 2024 football championships that are starting. In the near future, as every year, consumers will be able to count on many seasonal offers as well as traditional promotions related to the upcoming summer and holidays starting soon,” said – said ASM SFA Client Service & Analysis Director Kamil Kruk.
Source: ASM SFA and ISBnews
