The Polish BRE Bank it is to rebrand all of its branches as mBank so that they’re all run under that single logo. It expects the process to be completed by the end of 2014. The move was made in order to to create an all-round chain of branches, said bank’s chairman Cezary Stypułkowski. “Our goal is to make a better use of the bank’s infrastructure, and to diversify the financial sources. We plan to have more loans in Polish złoty and the higher margins,” said Sypułkowski adding that the bank will continue its strategy of acquiring younger customers. Along with the common brand, a common service system will also be introduced combining the retail and corporate networks of the banks into one.
