Czechs searched the most on the internet last year for why the red button doesn’t work

5 January 2023

Czechs last year mostly searched online to find out why the red button on the remote control doesn’t work, when Mother’s Day is, how to clean the grill or where mushrooms grow. This is according to the results of the search engine Seznam.cz, which is used at least once a month by every second Czech.

The query about the non-functioning red button was in the top position until mid-2022. The second place was occupied by a question about the conflict in Ukraine, i.e. “why is there a war in Ukraine”, which was repeated in other variations. Questions directed at events in Ukraine began to appear in increased frequency at the beginning of February, peaked with the start of the war, and gradually began to subside in mid-March. The next most frequent question was “why are cucumbers bitter”.

Especially at the beginning of May, the query “when is Mother’s Day” began to multiply. The list said it should be noted that last year it was the top query even just after the second Sunday in May, when mothers are wished in the country. Then the query “when to retire” was stable all year round. Third place was taken by the annual query about the date of the change of winter and summer time.

Two of the three questions in the “what?” category are related to the war in Ukraine. Czechs were greatly frightened by the possibility of the use of nuclear weapons and their fears were reflected in the search for “what to do in the event of a nuclear attack”. The question “What is martial law?” appeared in two waves, first at the beginning of the war and secondly in connection with the declaration of martial law in the occupied Ukrainian territories in October. At the end of March, the news came out that Bruce Willis was suffering from aphasia, and people were looking for what the disease actually was.

Questions beginning with “how” were the most ever entered into the search box. For example, a popular query was “how to clean a grill” Judging by this query, the Czech barbecue season started at the end of May and lasted until mid-September. This was followed by the query “how to make a kite”. The Christmas tip “how to choose a carp” rounded off the top three.

The question “where” is associated with mushroom picking. The first swallows of the query “where do mushrooms grow” appear at the end of April and the mushrooming peak of searches, according to Seznam, subsides at the end of November. The mushroom question is followed by the “where will the speed be measured” query, which was a hit in late March thanks to the police Speed Marathon event. Third place goes to the query “where can I pay with my Benefit Plus card”.

Source: Seznam.cz and CTK

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