DAG Co is developing a footwear production factory in Ruma, northern Serbia. The investment is valued at €2m. The new facility is currently going up on a 4,500 sqm plot along the road connecting Ruma and Voganj. The Serbian company is planning to employ about 200 people to work at the site. DAG Co has been manufacturing the upper parts of shoes since 2001. It exports all its products to foreign markets.