Playa Hotels & Resorts has hired Danny Rose to Vice President of Digital Content & E-commerce. Rose will be responsible for the growth of Playa’s online presence and implementation of new multi-platform technologies. Starting with the relaunch of Playaresorts.com, Rose will lead the development and execution of all e-commerce initiatives. Rose has more than 15 years of experience in design and e-commerce with a background in web development, UX design, mobile applications and data analytics. Most recently, Rose was Vice President of Digital Content and e-commerce for Atlantis, in the Bahamas and he was responsible for the redesign of all Kerzner International’s resort portfolio including One&Only Resorts, Atlantis, The Palm in Dubai and Mazagan Beach Resort in Morocco.
“His expertise in digital marketing and tenure within the hospitality industry make him the ideal candidate to further expand our existing footprint and drive revenue within the all-inclusive segment,” said Kevin Froemming, Executive Vice President & Chief Marketing Officer of Playa Hotels & Resorts. “His appointment will play an integral role in strengthening our efforts within this evolving digital landscape,”
