Getin Noble Bank decided to intensify the development of remote service channels and focus on strategically important business lines. The effect of the planned changes is, among others the need to adjust the employment structure – the bank plans to lay off up to 650 people by January 2022, the institution said.
“In order to accelerate the implemented remedial processes and strengthen business efficiency, the Management Board of Getin Noble Bank decided to intensify the development of remote service channels and focus on strategically important business lines. This decision is the result of the revision of the bank’s operating model in key market segments. optimization of the employment structure,” according to the bank.
The effect of the planned changes is, among others the need to adapt the employment structure to the real staffing needs of the bank.
“As part of the restructuring process initiated by January 2022, layoffs will cover no more than 650 people in all organizational divisions. The dismissed employees will be offered internal support in the form of the so-called outplacement,” they further said.
At the end of May this year. the bank employed 3 570 people.
“In accordance with the adopted assumptions, the bank will focus on the segment of retail clients, using its strongest competences, i.e. the highest quality of service, high operational efficiency, reliable processes and products tailored to customer needs. Consumer finance and leasing will remain the main areas of development of lending activities. corporate banking will be focused on the capital and cost-effective market segments in which the bank has a competitive advantage resulting from the extensive knowledge and competence of employees. The bank will further develop its offer addressed to developers, housing communities and cooperatives, local government units and in the automotive segment,” the bank said.
These changes, after the intensive digital transformation initiated last year, are part of the bank’s strategy in terms of preferred development directions. Moreover, they are part of the trend of widespread digitization of the banking services sector, it was underlined.
“The development of modern electronic banking, consolidation and automation of selected business processes and optimization of the structure are necessary to further strengthen the effectiveness and intensify activities aimed at improving the financial performance of the bank in the medium and long term. Our overriding goal is a quick return to the path of sustainable profitability and reconstruction of ratios. capital of the bank,” commented Mateusz Solak, Getin Noble Bank board member.
Getin Noble Bank was established as a result of the merger of Getin Bank and Noble Bank in 2010. It is controlled by Leszek Czarnecki and listed on the WSE. The bank’s total assets amounted to PLN 49.93 billion at the end of 2020.
Source: Getin Noble Bank and ISBnews
