H&M’s sales in Bulgaria jumped 31 percent in its 2015 fiscal year (December to November), hitting €54.9 m according to the fashion retailer’s recent annual report.
In its quarter, sales in Bulgaria rose 19 percent compared to the same period of 2014 to €16m. In 2016, H&M plans to add another store, its 19th, to its Bulgarian network, having chosen a location in the northern town of Ruse.
