Hard Rock International has completed the acquisition of casino and hotel-casino rights in the western U.S. and several key international markets from affiliates of BREF HR LLC. Originally separated from the Hard Rock International’s portfolio more than 30 years ago, the rights acquired in this deal reunite Hard Rock International’s global territory for casinos and hotel-casinos. The company is now entitled to exclusively develop, own, license, franchise and manage Hard Rock Casinos and Hotel-Casinos in the western U.S., including Minnesota and states west of the Mississippi River, as well as in Australia, Brazil, Israel, Venezuela and Vancouver, British Columbia. BREF HR affiliates will continue to own and operate the Hard Rock Hotel & Casino Las Vegas.
As part of the deal, Hard Rock International assumed the agreements between BREF HR and their existing licensees, including Hard Rock Hotel & Casino Lake Tahoe, Nev.; Hard Rock Hotel & Casino Sioux City, Iowa; Hard Rock Hotel & Casino Tulsa, Okla.; and Hard Rock Casino Vancouver. Hard Rock Hotels & Casinos’ portfolio consists of 23 hotels and resorts, as well as 160-plus Hard Rock Cafes, among other Hard Rock venues in more than 71 countries.
“With the newly acquired rights the Hard Rock brand has now been united for the first time in more than 35 years under one controlling ownership, the Seminole Tribe of Florida, allowing for globally consistent customer service and standards at all of our locations,” said Jim Allen, Hard Rock International’s chairman.
