Hisense Gorenje is strengthening its presence in the Chinese market, where this year’s celebration of the company’s 70th anniversary was used as an opportunity to present the brand and its key advantages to Chinese consumers. Hisense Gorenje is also adapting to this with the brand for premium segment products, designed under the name Gu Luo Ni.
Hisense Gorenje has adapted the brand name to the pronunciation and understanding of Chinese consumers, as is customary in China for foreign brands. The positioning of the Gorenje brand on the Chinese market will be supported by numerous activities in order to bring Gorenje home appliances closer to as many Chinese families as possible.
