SMS Lodging has taken over management duties of the iconic Hotel Astor in South Beach. The firm will oversee all aspects of the property, including reservations, operations, sales, and marketing. Built in 1936, the art deco hotel is a historic boutique property located at 956 Washington Avenue, just steps from the beach. The property features 42 rooms, a courtyard, a pool, and a bar in the heart of Miami’s South Beach neighborhood. Hotel Astor marks the 8th current project for SMS Lodging in South Florida, as the company also owns, manages, and/or operates several boutique properties in Key West and Miami. “Hotel Astor is a great addition to our portfolio,” said Jesper Arnoldsson, CEO of SMS Lodging. “The property has been a Miami landmark for decades, and we look forward to leveraging its historic reputation and prime location, while drawing upon our extensive expertise in the market to enhance its performance and profitability.”
