After years of ignoring the world of online retail, Kaufland has teamed up with the Czech online grocery leader Košík.cz to offer its private brand products. “This connection seemed advantageous to us,” said Kaufland’s CEO Stefan Hoppe at a press conference. “Our company has a groad portfolio of private brand grocery products, Košík has a strong online platform.” Košík’s director Tomáš Jeřábek said negotiations on the project began in October but were complicated by the coronavirus pandemic. He pointed out that his company already cooperates in a similar way with Iceland, Delmart and Wine food and that it was important that these various partnerships didn’t compete with each other.
Košík.cz has grown significantly over the last few months due to the crisis. “Compared to the pandemic, the pre-Christmas period was a walk in the park,” said Jeřábek. “Orders increased by 35 percent and our employees absolutely couldn’t keep up.”
