Iryna Shandarivska was appointed managing director of Kraft Foods Hungary and Győri Keksz. She replaces Zoltán Novák who is moving to Kraft Food Polska. Shandarivska joined Ukrainian Kraft Food in 2005 and was appointed marketing director in 2008. Since 2011, she has been responsible for the Baltic region. Kraft pulled the plug on its Hungarian production unit back in 2004, saying its plant there was inefficient and lacked the possibility of expansion.