Leroy Merlin acquires online portal from Allegro.pl

11 April 2014

The DIY chain Leroy Merlin took over the online portal oferia.pl from Allegro Group. The value of the transaction was agreed to be kept confidential. This is the French retailer’s second e-commerce site. It also owns leroymerlin.pl. ā€œThe time has come to apply a know-how from specialists [in e-commerce],ā€ said Jarosałw Truchel of Leroy Merlin Polska.

The oferia.pl website was originally set up in 2008 by Krzystof and Agnieszka Jagodzińsc, who sold thier business to Allegro in 2009.

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