Metro Romania proposes, in the proximity segment, a new concept, LaDoiPaşi Extra, which already has 30 stores in Bucharest. The new format completes Metro Romania’s portfolio in the proximity retail segment, which includes the LaDoiPaşi franchise, which exceeds 2,400 stores.
According to Cristian Stoenică, Franchise Director and member of the Board of Directors of Metro Convenience Romania, the company that operates LaDoiPaşi Extra, the launch of the new concept was a natural step that Metro is taking based on the experience gained with the La DoiPaşi franchise.
“It is a format that we are still testing to optimize its parameters, given the different audience, exclusively from the urban environment, but we have already completed important stages and we are convinced that a valuable project for the target audience is taking shape. The strategic approach is also to create, through LaDoiPaşi Extra, a link between our HoReCa customers and the convenience segment, by integrating customized food-to-go and ready meals solutions, which have become more and more attractive for end consumers”, said Cristian Stoenică.
