The auction of the Mladá fronta trademark is an important moment in the history of the company. It is a clear signal of the transformation in the publishing industry and the emphasis on optimising corporate assets and strategy. Future developments following the sale of this brand will be watched with great interest in both the business and media environment.
The auction will take place from 10:00 on March 13 to 9:59 on March 14 and the starting price is CZK 475,000.
“The auction will be held on the new auction portal INBIDO, where real estate or share auctions as well as insolvency and industrial auctions are held. Due to its simplicity and overview, this form is increasingly used and is ideal in cases of multiple bidders, where a private auction can also be held,” says insolvency administrator Mgr. Ing. Petra Hýsková.
Mladá fronta Publishing House has a rich history dating back to 1945, when it was founded as part of the youth organisation of the Czechoslovak Socialist Party.
Its beginnings were connected with the publication of newspapers and magazines aimed at the youth and student public. However, it gradually expanded into other areas of publishing, including books, textbooks, literature and other media. Over the decades, Mladá fronta established itself as one of the most important publishing houses in Czechoslovakia and later in the Czech Republic.
“The reason for the auction of the Mladá fronta publishing house trademark is the need to complete the process of monetising the assets in the context of the ongoing proceedings. However, it is important to distinguish between the trademark auction and the recent sale of the Mladá fronta book division,” says insolvency administrator Mgr. Ing. Petra Hýsková and adds that this sale was part of a broader process of restructuring and transformation in the publishing industry.
The books and publications that were part of the book division were sold to Albatros for CZK 14 million, thus redistributing activity within the industry.
