NEINVER, the market leader in outlets in Spain and Poland and the second largest operator in Europe,announced double-digit growth across its portfolio in the first half of the year. Sales at the brands’ showrooms reached €690 million, an increase of 15% compared to the same period in 2022. Visitor numbers also increased, rising by 12% to nearly 33 million customers in the first half of the year.
Focusing on outlet centre performance alone, brand sales increased by 17% over the same period, recording record monthly figures, with all six regions exceeding 2022 levels. Leading the table were the Netherlands and Germany (+26%), where health restrictions were still in place in Q1 2022, followed by Poland (+19%), Spain (+17%) and France and Italy (+13%) . Amsterdam The Style Outlets and Viladecans The Style Outlets stand out as the two fastest-growing centres in NEINVER’s portfolio, recording sales density increases of more than 30% and 20% respectively.
“The intense growth in sales volumes at FACTORY centres in Poland once again confirms the strong position of outlets on the country’s retail map and the exceptional value of the outlet shopping experience for customers. In the first half of this year, showrooms of brands present in FACTORY were shopped more frequently and spent more money, which is also evidenced by a 3% increase in the number of transactions (UPT) and a 12% increase in the value of the average receipt (AVT).
During this period, brands such as Hugo Boss, Benetton or Change Lingerie joined the outlet malls in Poland, while the adidas store doubled its space,” sums up Magdalena Chachulska, Asset Management Director at NEINVER in Poland.
The reported upward trend confirms that the record sales increase last year is continuing and this positive dynamics will also continue in the second half of the year.
The excellent results are the result of growing consumer demand for an outlet offer – combining top brands, discounted prices and an enticing shopping experience – and also reflect the success of the company’s business model. It is a model that is based on the principles of flexibility, support for brands and active management, leading to maximising sales efficiency and offering them excellent growth opportunities.
In the first half of 2023, leasing activity remained at a very high level, attracting new brands as well as creating space to develop the size of the sales network and the geographic reach of the current brands. New brands and those that have expanded their portfolio include Tommy Hilfiger, Levi’s, Under Armour, Hugo Boss, Munich, Camp David, Only, Etam, Benetton, Dockers, as well as L’Oreal and Druni.
