The Palladium Hotel Group & El Corte Ingles are planning to convert Hotel Ayre Astoria into an Only You branded hotel. It’s located in the center of Valencia and was acquired in 2006 for €36m. The Ayre Astoria Palace offers 204 rooms which recently underwent renovation and improvements. Presently, the urban Only You brand has one investment located on the Madrilenian street of Calle Barquillo, and in the next few months, it will add a new hotel in Atocha. The hotel chain’s strategy includes establishing this brand in other Spanish cities where it currently owns potential locations.
