Did more flats sell last year than in 2022? How did the fourth quarter of last year perform? What decisions made in 2023 can companies boast about?
Angelika Kliś, Atal board member:
The sales plan for 2023, given the prevailing market situation in 2022, necessarily had to be cautious. However, thanks to the improvement in the economy since the second quarter and our good preparation for increased demand, we have significantly exceeded this plan.
Based on the sales dynamics in recent months, we can conclude that we will close 2023 with around 2,700 to 2,800 flats sold. This would mean a year-on-year increase of around 30 per cent.
Such a good result was largely influenced by our aforementioned proprietary booking programme Czas na mieszkanie, with which customers had a price guarantee, plenty of time to complete the formalities, and at the same time no costs for them in the event of cancellation.
Andrzej Oślizło, CEO of Develia S.A.:
We will be able to make the exact results for the whole of 2023 available at the beginning of 2024, but we can undoubtedly summarise this period as very successful. After a clear slowdown in 2022, when sales fell by half, buyers returned to the property market. There was considerable activity from both cash customers and buyers on credit. For credit customers, the easing of the provisions of Recommendation S and the introduction of the government’s 2% Secure Credit programme helped.
This recovery can be seen in our results. In the first nine months of 2023, we sold 2,060 units compared to 1,225 units in the same period of 2022, an increase of 68 per cent. In Q3 2023 alone, we sold 876 units, 236 per cent more than in Q3 2022. Thanks to the favourable economic climate, we updated our sales targets in September. By the end of 2023, we planned to achieve sales and handovers of 2,500-2,600 units.
A key event for our company in 2023 was the acquisition of the Polish companies Nexity. With this acquisition, we significantly increased our supply potential in Warsaw and Krakow and entered the Poznan market, where we had not previously been present. We have thus consolidated our position at the forefront of Polish property development.
Cezary Grabowski, Sales and Marketing Director of Bouygues Immoblier Polska:
In the past year, we have exceeded our plans and sold 36 per cent more flats than in 2022. We are very satisfied with this result, as it confirms that we design and carry out investments in line with our customers’ expectations. The most popular investments on offer this year were those introduced for sale in Bemowo – Osiedle Lumea 2, where customers bought 124 flats, and Lumea 3 – we sold 65 flats there. We also closed the sale of M Bemowo. Nova Talarova in Białołęka, which we launched at the beginning of 2023, was also successful. There are now only 21 flats left of the 142 on offer. There was also great interest in the Lune de Malta development in Poznań, where we sold more than 115 residential units this year.
In 2023, we handed over to residents the Aparté Mokotów, an estate of ecological concrete in Warsaw’s Mokotów district, and the Le Vert investment in Wrocław’s Pilczyce district. We are currently developing 5 projects in the capital – Osiedle Lumea 2, Nova Talarowa, Novélia Bemowo, Linde Résidence II and M Bemowo. They will soon be joined by Osiedle Lumea 3 and our latest project in the Włochy district – Rêve.
This year we also decided to introduce the Appartme residential automation system in our new developments. It increases the security of the premises and also saves energy. The first flats to include Appartme as standard will be those on the Lumea 3 Estate.
Małgorzata Ostrowska, Director of the Marketing and Sales Division at J.W. Construction:
We will close the year with very successful statistics. I expect that we will end with sales approximately 50 per cent higher than last year. It is worth noting that a special sales period for us was the last quarter of 2023. Faced with the vision of running out of funds from the Safe Credit programme, our sales offices were working at top speed. They were also stormed by investment clients, treating the purchase of a flat as a way to optimise their year-end taxes.
Among the successes, it is worth mentioning the thriving project of investments based on frame technology and prefabricated buildings. We have found a very promising niche full of potential. We successfully launched energy-efficient multi-family estates. This is also a special year for us as we celebrate our 30th anniversary.
Boaz Haim, CEO of Ronson Development:
The sales performance of our company, recorded in the subsequent quarters of 2023, shows that 2023 is a time of absolute rebound for the real estate industry after a very difficult year in 2022. We have received a boost to our development and we are boldly pursuing our investment plans, and looking at our sales results, we are hoping for a record-breaking balance in the history of our company for the last 12 months.
In the three quarters of 2023 alone, we sold 801 units, an increase of 169 per cent compared to the same period in 2022. This significant result, not only confirms our forecasts of a market rebound, but also cements the effectiveness of the largest sales offer in the company’s history, introduced in mid-2022.
Anna Bieńko, Sales Director at Wawel Service:
We will close this year with an impressive sales growth of 20 per cent, which is a significant progression compared to last year. This is the result of our ability to effectively adapt to changing market conditions and continuously improve our strategy, both development and sales.
The fourth quarter of 2023 proved to be one of the best in terms of the number of properties sold. This positive trend strongly influenced the final results of 2023 and our ambitious approach to this year’s targets.
Mentioning specific successes, we would like to highlight the completion of several prestigious projects such as Nowa Wiosenna in Kraków and Osada Czorsztyn, which have received very positive feedback from our customers. In addition, we have introduced a number of innovative solutions that have gained the market’s approval and contributed to increasing the attractiveness of our offer.
Mariola Żak, Sales and Marketing Director at Aurec Home:
A satisfactory year in terms of sales is behind us. Demand for flats is not decreasing, mainly due to the government’s 2 per cent loan, which enables young people to buy their first flat. We are seeing a lot of activity from cash customers, a large pool of flats from the Miasteczko Jutrzenki development was sold to individuals who wanted to invest their savings well. We are also noticing increasing interest in the units among foreigners. The most active buyers are Ukrainians and Germans, as well as Belarusians and Dutch.
Sales of flats in 2023 exceeded our expectations and increased by 30 per cent year-on-year compared to 2022. The industry appreciates the pro-environmental solutions we are implementing, which is confirmed not only by the high buyout of flats, but also by the prestigious Symbol of Modern Construction 2023 award, which we received once again for our achievements in innovative architecture and the development of sustainable construction.
Damian Tomasik, CEO of Alter Investment:
2023 was a challenging year in terms of the dynamics of change. After a tough year for the industry in 2022, residential sales were slowly returning to the market from the beginning of 2023. As a land developer, we reaped the effects of the 2022 activities in 2023. This translated into our customers negotiating new deadlines for contracts already concluded or, in extreme cases, not fulfilling contracts. It was a challenging situation, but by overcoming these difficulties we came out stronger, even better prepared for the challenges ahead. We ended the past year with two land sale agreements and this is the same result as in 2022. In 2023, we also concluded three preliminary land sale agreements with finalisation in the first quarter of 2024. This is a result one-third better than in 2022. We concluded 80 per cent of these transactions in the fourth quarter of last year.
Waldemar Olbryk, CEO at Archicom:
We can confirm with full confidence that 2023 was a successful year for Archicom. We consider the incorporation of Echo Investment’s residential business into Archicom to be the most important success and milestone, which has tidied up the structure of our Group and, in the long term, is expected to lead to Archicom becoming the market leader in the residential market. We have thus become a nationwide developer with ambitions to become the first-choice developer in Poland.
Responding to real market demand, we launched on an ongoing basis the sales of successive and premiere stages of many development projects in Wrocław – Awipolis, Sady nad Zieloną, Południk 17, Planty Racławickie, Łódź – Zenit and Warsaw – Modern Mokotów.
We successfully implemented our financial strategy, finalised a PLN 220 million D and E series share issue, a PLN 210 million bond issue, and signed an annex to our overdraft agreement, which increased our available cash to PLN 160 million. Thanks to this, we have consistently built up our land bank by acquiring land in Wrocław, Warsaw and Łódź.
Source: dompress.pl
Photo: ROBYG ROYAL RESIDENCE
