Maria Grapini, the Romanian minister for SMEs, tourism and the business environment declared that Romania will be targeting Asian tourism markets more heavily, especially from Japan where a tourism promotion office will be reopened.
Romania once had tourism promotion offices in Japan and China but these had been closed in recent years. The minister is confident Romania could attract more tourists from these two countries with the right promotion.
Some 13,500 Japanese tourists came to Romania in 2011, up from 13,000 in 2008, according to data from the National Institute of Statistics.