The Romanian consumer goods market – food, personal care or housing – is estimated at RON 22-24 billion, according to the latest ZF data. The money left over from the holidays and going out budget went to trade, so that sales of goods increased last year in Romania by almost 10 percent, faster than the markets in Europe (7.6 percent), shows an analysis of the market research company Nielsen. “Prolonged restrictions affecting the HoReCa sector and travel restrictions have moved consumption into the home,” said Nielsen.
The increase in sales of consumer goods was felt on all channels, both in modern and traditional trade. The highest growth rate belongs to hard discounter stores (Lidl and Penny).
