SAP Croatia announce Anita Lacmanović as the new General Manager

14 January 2021

Anita Lacmanović has taken over a the position of General Manager of SAP Croatia from January 1st this year, announced SAP Croatia. SAP commented that they have selected a leader with an exceptional understanding of cloud solutions, able to introduce the necessary changes in an organization striving for an intensive transformation into a cloud company in 2021.

Anita Lacmanović has lived in Vienna for more than 30 years, where she began her professional career at Hewlett Packard Austria. After moving to Croatia, she further specialized in online business and spent 12 years in various managerial and executive positions in the e-commerce industry, including two retail and wholesale companies, M SAN and Fortenova Grupa.

Lacmanović joined SAP Croatia in 2017 and soon took over the position of Head of Customer Experience for SAP SEE. As an online business expert, she was responsible for digitizing existing and new customers and discovering new sources of revenue and opportunities brought by the world of e-commerce.

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