As many as 89% of GenAI users in Poland want to further invest in the technology, according to a survey commissioned by SAS.
Business leaders see potential in generative artificial intelligence solutions, but are concerned about data privacy and security. They also acknowledge the lack of a consistent oversight framework for the development of this technology, according to the report ‘Generative AI Challenges and Potential Unveiled: How to Achieve a Competitive Advantage’.
The study found that 48% of businesses in our country are currently using generative AI, with 34% of its users reaching out every day. Another 46% of domestic organisations want to implement GenAI in the next two years. Of the companies that are already using the technology, as many as 89% have expressed their intention to invest in it in the next fiscal year, of which 90% already have funds secured for this in the organisation’s budget, it reported.
The most common use of generative AI in Poland is by the marketing (47%), sales (34%) and IT (26%) departments, with deployments also planned in areas such as R&D (60%), production (53%) and finance (53%).
According to the authors of the survey, it is worth noting that generative artificial intelligence is bringing real benefits to Polish businesses – 100% of its domestic users see improved efficiency in processing large data sets, reduced operational costs, time savings, as well as benefits in risk and compliance management, it also stated.
Unfortunately, Poland does not fare so well when it comes to implementing GenAI policies. The existence of policies defining how employees can and cannot use it for business purposes was declared by 52% of Polish leaders. Furthermore, only 6% of respondents indicated that their organisations are fully compliant with current and announced regulations, was also indicated.
One of the objectives of the survey was also to identify the obstacles faced by organisations implementing generative AI. The results are not surprising – for 72% of Polish survey respondents, the main concern is data privacy, and for 70%, data security. Supervision (governance) was also on the podium, indicated by 52% of respondents. One way to address these concerns is through synthetic data – 42% of Polish respondents are considering using it and 8% are already doing so. The most serious challenge of GenAI implementation is for domestic organisations to move from the conceptual to the practical phase (64% of responses), they further listed.
“Organisations are realising that big language models alone do not solve business challenges. Generative artificial intelligence should be considered as an ideal developmental enabler to hyper-automate and accelerate existing processes and systems, rather than a new toy that will help organisations realise all their business aspirations. Developing a progressive strategy and investing in technology that offers integration, oversight and the ability to explain large language models are key steps that all organisations should take before making firm decisions,” said SAS AI strategic advisor Marinela Profi.
The survey was conducted earlier this year by Coleman Parkes Research Ltd on behalf of SAS and involved 1,600 decision-makers representing companies from around the world – including Poland – involved in GenAI strategy or data analytics.
Source: SAS and ISBnews
