Corporate and media professionals have gathered in London for the Adobe EMEA Digital Marketing Summit to discuss the rapid changes now underway in on-line and digital advertising and marketing. Along with a full schedule of discussions, panels and seminars, it’s expected that the host will will reveal details about the speed with which companies are migrating to the Adobe Marketing Cloud. Already, a wide range of companies from the travel, retail, financial services and media are using the company’s cloud service as a tool to promote themselves.
Adobe will give details about the way companies like the Telegraph Media Group, Chelsea Football Club and Monarch Airlines are remodeling their marketing methods. The company will also unveil a new partnership with Microsoft and its customer relation management products. Attendance is being counted by Walkbase.com by monitoring mobile phone pings. It reports that 3,630 of 4,000 registered have been present at the event so far.
