The retailer Shopen is now offering its platform to Serbian retailers and inviting them to create online stores for free. Company officials say that with so many people isolated in their homes to work and live and the closing of stores, consumer habits are turning increasingly to online shopping. The most popular items are food, hygiene and hygiene products. Assuming the state of emergency won’t end anytime soon, consumers are starting to buy other products online. Shopen is offering companies with goods to sell free access to its platform as long as they sign up by May.