Spar Hungary won the Best Loyalty Programme Marketing Campaign of the Year Award at the annual Loyalty Awards held in London. The prize was created by Loyalty Magazine, its goal is to reward the most innovative and outstanding campaigns designed to hold on existing clients. The prize considers bids from all over europe and the Middle East. Spar Hungary and Tesco Hungary were both among the finalists. The company, which was set up in Hungary in 1991, runs 5 Interspar hypermarkets in Budapest.
