Starbucks is planning to open a new cafe this week in Bucharest’s Pipera district. Starbucks Reserve Strip Mall will offer a limited edition of Reserve coffee, Starbucks’ exclusive brand. This will be only the fourth coffee shop in the world that will serve Reserve coffee.
Starbucks entered the Romanian market in 2007 with a cafe at Plaza Romania. The company now has 12 locations in Romania, eight of which are in Bucharest. It also has cafes in Cluj, Iasi, Timisoara and Constanta.
