The Svoboda & Williams real estate company has relaunched the FeelHome brand, which focuses on quality affordable housing, giving it a new visual face. The FeelHome concept is based on the thought to extend the high standard of services, which the clients of Svoboda & Williams are accustomed to, to a lower price category. The brand relaunch involves a new logo and a website with fully responsive design. FeelHome’s new visual identity works with emotions which people feel when at home. “The new concept of FeelHome reflects an innovative way of communication through graphic design using well-known emoticons tested by time which nowadays constitute a global language for feelings,” explains Natalie Kuznetsová, the Art Director at Svoboda & Williams. In the FeelHome concept, emoticons are meant to evoke a specific kind of emotion, associated with a dream home, in the recipients.
en.feelhome.cz
