Dacia, Borsec, eMAG, BCR and Ursus are the most popular and trusted Romanian brands on the Internet , says the survey “Leading Brands by Romanian Internet Users 2012” made by Gemius, an online CEE research agency, in collaboration with Evensys.
According to Evensys’s managing partner Cristian Manafu, with ever more campaigns being rolled out on-line, brand owners need to know how their message is being interpreted by consumers. The study also showed a significant increase in these indicators for the Personal Care and Cosmetics categories.
Brands with most online exposure:
Banks/Finances: ING, BCR, BRD
Personal care: Avon, Oriflame, Gillete
Telecom: Vodafone, Orange, Cosmote
Car industry: Mercedez Benz, BMW, Dacia
