The Czech start-up The Prostor has established a partnership with Storefront, an American company specialized in short-term lease of commercial premises. The Prostor is a start-up founded by the Prague-based real estate consultancy 108 Agency. Together the two companies offer companies the opportunity to present their products or services in unconventional formats through original pop-up events. It’s targeting companies in the fashion sector as well as design, electronics or automobile manufacturers. “Collaboration with Storefront will allow us to offer Prague’s premises on global scale, helping to present foreign brands in Czechia,” says Dušan Hříbal, director of The Prostor.
„In Czechia, the pop-up presentation is not yet widespread, so our goal is to popularize this idea and expand the portfolio of exclusive spaces. We are not involved only in providing the premises, but also in design and realisation of the pop-up itself. In that respect, we have established a collaboration with the renowned deForm design studio, that has been designing an events for Nike and Heineken for example,“ adds Hříbal.
