Cadenzza, the fashion accessory and jewellery company belonging to the Swarovski group, is planning to develop its presence on the Hungarian market. The brand will open its first Hungarian store in Budapest at the beginning of April under a HUF 100m expansion scheme. Market sources claim Cadenzza sees huge potential in the Eastern European region and is going to open 5 stores in addition to the Budapest outlet. Cadenzza market presence is concentrated in the United Kingdom, China, Germany and Austria.