The kids retailer Children’s World, has taken 1,000 sqm in the City Mall shopping center in the Bashkir city Sterlitamak. It’s the second Children’s World opened in the city, but it’s opened under a new retail concept the brand has introduced with updated equipment, new standards of merchandising, and design.The Children’s World network is the largest of its kind in Russia, having opened 381 stores around Russia as of the end of 2015 in 148 cities in Russia and Kazakhstan. In all, the network leases around 500,000 sqm of floor space.
