Poland’s online retail market is expected to double in size this year, with sales forecasted to exceed PLN 3bn, according to PMR. In its recent report, PMR says appliance sales are continuing to drive the country’s e-commerce market, while groceries, DIY and children’s products are just starting to develop.
Thanks to Poland’s growing economy, the country’s e-commerce market is expected to continue growing at a stable pace over the next 10 years, as its share in retail sales should grow to 10 percent in the next decade.