Fashion retailer LPP plans to introduce a new high-end brand to the Polish market. The company currently owns and manages Reserved, Cropp, House, Mohito and Sinsay. LPP hasn’t disclosed the name of the new brand, but it claims the first one is set to go on-line in the second quarter of 2016.
Over the first 12 months, LPP intends to open 20 stores, which will have sales areas of up to 500 sqm. “Considering the target group of the new brand, it won’t be as popular as Reserved, Cropp or House,” said Dariusz Pachla, the company’s deputy CEO, adding that LPP will target Poland’s top cities while developing the new chain.
