Metro Cash & Carry Romania has launched its “La Doi Pasi” program, which is a franchise designed to support small traders in traditional trades. Approximately 200 stores on the Romanian market have joined, with over 80 of them already in operation through a successful pilot project. La Doi Pasi (Two Steps Away) gives local traders the chance to be part of a national network to help increase market competitiveness. Metro Cash & Carry Romania supports them with training courses, consultancy about their range of products and the professional monitoring of prices, adapted to their respective activity sectors. Every two weeks, the company will publish advertising brochures and will selectively promote fresh and ultra-fresh products, along with its own products. The final purpose is to build a long-term partnership with the small independent retailers.
